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ISO 9001:2000 COMPANY

SAKTHI MASALA, a household name in India and in several countries to-day, was established in 1976 with a meager investment and in a small space in Erode, a small town in Southern region of India. The founder Mr.P.C. DURAISAMY, started his career as a turmeric merchant and then tried to expand his kingdom in the area of making pure spice powders and masala powders. In fact it was a concept selling since Indian housewives were clearly conservative in their approach towards cooking. Indeed they were right because the oriental culinary expertise of our women were known from time immemorial. Naturally, the journey Mr.DURAISAMY undertook was not smooth but with lot of bumps and potholes. The weather was inclement with a lot of storms, floods and droughts. Yet, like a sailor in a rough sea, with his perseverance and hard work with his supportive and enthusiastic wife, Mrs. SANTHI DURAISAMY made it possible to reach new avenues, climb the mountain and stay at the peak. Today if SAKTHI MASALA is No.1 it is because of maintaining product superiority year after year through the use of sophisticated machinery and the expertise of the trained personnel.

 

 

 

 

 

Absolute hygienic work place, matching international standards have been created and the process & products are constantly upgraded to meet the emerging global demands. Every aspect, be it introducing new technology or attractive packaging is well thought about before adoption and release.

As part of the global strategy, the company upgrades the quality of its raw materials through highest degree of purification accurate processing and precise packaging with stringent quality control measures at every stage with full fledged indigenously built sophisticated technologies.

The company has non-polluting factory-line, which uses non-conventional energy resources like wind power and solar energy, as part of the global stategy – “Explore Green Power”.

SAKTHI MASALA’s success lies in finding answers to the cooking problems of the people in the fast moving world with the range of spice mixes and curry powders which have been readily accepted all over the world. And naturally SAKTHI MASALA’s aroma and flavour transcends the sovereignty of nations and has become one of the most sought after brands around the world.

SAKTHI MASALA feels elated in employing over 800 dynamic, hardworking skilled and unskilled workers, professionals, scientists and consultants who contribute in actualizing the dreams of Mr.DURAISAMY – “To be the Best and one step ahead of the Rest”. Today’s increasing demands has sprouted a surprising range of exciting options from SAKTHI MASALA, many of them are gastronomic master pieces.

SAKTHI MASALA strongly believes in the dictum “Success is not the destination but a journey”.

The journey continues . . .